We all (as designers) have worked with a client who made us wish we didn’t venture in the design field. I would be lying if  I said it didn’t happen to me at least three times each month. Editing, color palette changes, rewording and the list goes on.

Enough of the wishful thinking and read on, below I try to explain some simple guidelines to make your freelance work a success.

Listen

The most important skill that is often taken for granted in every profession is learning how to listen. The first thing you need to do is have a sit down with the client (if you can) whether over the phone or in person so you can better understand the client’s needs.

Just remember, your creativity might not match up with the clients needs; and as a designer you should be able to work with the client and meet them half way. Suggest better alternatives if you can, Read the rest of this entry »

After staring at my own logo today I started thinking, what is your logo supposed to look like? Should it be designed based on the concept of your company? Or should it be any old shape thrown together to make something unique.

I happen to read a post on Seth’s blog today that brought my attention that it really and truly doesn’t matter, don’t believe me? “About thirty years ago, three companies dreamed up logos that have become so powerful, I don’t even have to show you the images to get them to pop up in your head.  A sneaker company paid a few hundred dollars for an abstract, upside down wave, a coffee company picked a half-naked mermaid (is there any other kind) that cost them nothing, and a computer company [hired a PR firm that picked] a piece of fruit with a bite out of it.”  Seth Godin

What the images had in common: nothing. They range from abstract to woodcut to groovy. The art of picking a logo, has almost nothing to do with taste or back story. A great logo doesn’t mean anything until the brand makes it worth something. 

Cayman Distributors came to me with a concept for their new truck, “I want it to scream RED” they said. After a couple of hours of penciling out the concept i came up with the designs below, I’m not sure if they will actually use this concept, I guess we will have to just wait and see. I will give an update if they don’t like it.